A few years ago made a post about the professional behind all creativity, (Jonathan Ive) in Apple products; now it seems Apple has hired professionals who got experience in luxury retail, in this case from Tag Heuer. ; which is not really luxury, Therefore it is interesting to imagine what Apple is planning for the iWatch; as they need to create a "new market", how to position a "new product" in a "new market" and which market segments are they going to target, this is going to be interesting, maybe this launch is going to happen by the end of 2014 or early 2015. Let's see what happen, this is a video of the new hire in Apple.
Also, next video is an overview of Heuer history, and how it became to one of the most prestigious brands in the world of watchmaking.
Also, next video is an overview of Heuer history, and how it became to one of the most prestigious brands in the world of watchmaking.
