There are two well known big Worldwide Marketing Platforms, The Volvo Ocean Race http://www.volvooceanrace.org/ and Formula 1 http://www.formula1.com/
there are some similarities as both attract hundreds of thousands of people around the world, require constant innovations and generate millions of euros.
However each of them seem to target different audience/Customers, The Volvo Ocean Race takes place every four years, Formula 1 is every Year (both last nine months).
The interesting part of these two EVENT are the TEAMS that the create COMPETITION and the corporations, investors and sponsors who are behind them, it would take more than a simple post to go further but will start at least describing some of the TEAMS who I consider to be either "challengers" or "innovators":
F1
BRAWN
MCLAREN
BMW SAUBER
WILLIAMS
RENAULT
VOLVO OCEAN RACE
