People who know me, know I travel extensively across Africa and Middle East,
in my job I have to deal with internal and external Customers in Telecoms.
As a foreinger living in Spain when I arrive to any of those places, I feel great interest and respect as a professional coming from Spain: an "Spanish"! ;
things seem to go very straightforward regarding objectives set in the agenda and all work is appreciated. Customers seem to be interested in all aspects, ranging from Corporate point of view, work related issues, cultural, tourism, football, some even try to practice spanish!
however when I have tried to use my ethnical backgroung as "mexican" as an Ice breaker in those countries; things turn a bit more difficult and all the efforts to build a trusty connection with the customers seem more difficult as people tend not to have any relation with mexican culture.
Probably these appreciatiation of the "Spanish Brand" can be extrapolated to other industries and Geographical Regions as Lationamerica,
I believe there is a big Opportunity for companies in Spain as a Bridge between Latinoamerica, Europe,
Africa and ME to develop more and quality business, the brand is already there, they should take more advantage of that big marketing name: spanish.
Regards
